Looking to boost your product's reach and sales? Let's examine how effective content and SEO strategies can help you attract your ideal customers.
Why is SEO important?
Your products will stand out in search results if you optimise your content for SEO with targeted keywords, product names, and well-structured headings. This not only improves visibility on marketplaces and search engines but also makes it easier for customers to discover your products, leading to more sales.
For example, if you sell bento cakes, including the keyword 'bento cake' in your description ensures that people specifically searching for this dessert will discover your product.
But to reach an even broader audience, adding words like 'birthday,' 'mom,' or 'gift' can be highly effective. Someone looking for a birthday cake might not have considered a bento cake, but well-optimized content can introduce them to the idea.
You may boost sales and draw in more clients by carefully incorporating the appropriate keywords.
Product Name Optimisation for Keywords
Use keywords that clients commonly look for on your website when naming your products. Examine the most searched terms in your area's Google Ads.
For instance, while describing the scented candle, it is recommended to include phrases like 'in glass' or 'for ambience.' Customers will find your product more easily and avoid potential search conflicts if you avoid abstract names like 'Arabian Nights' or 'Mysterious Temptation.' For example, those who are searching for candy rather than flowers are far more likely to see a bouquet of 'Marshmallow' peonies.
It's also beneficial to incorporate these keywords into the additional information section. Use appropriate keywords in the product description, but don't use them excessively — two or three mentions should be enough. For example, if clients frequently look for a ‘bouquet for a friend,’ clarify that your arrangement would make the ideal present for a close friend.
Consider why a buyer might look for your goods by placing yourself in their position. Is it for a specific recipient, a birthday, graduation, or anniversary? To expand your audience, include these keywords in your product description.
Rich Content – What is it and Why is it Important?
Rich content is a set of interactive elements that transform a basic product card into a vibrant, engaging mini-landing page. These elements can include:
- Animated banners;
- Infographics;
- Product presentations;
- Motion videos;
- Text-based stories with illustrations;
- AR-technologies;
- 3D models;
- Gamification elements;
- Branded backgrounds.
By combining these components, you can create a narrative about your product that clearly explains its characteristics and advantages to prospective buyers. Rich content reduces surprises for customers and helps minimise returns by providing information about the product's key features and usage instructions.
Moreover, rich content also appeals to customers on an emotional level. For instance, to make an online purchasing experience more engaging, you can present a product from different perspectives, draw attention to its nuances, and communicate its vibes.
Give a description of the product's colour, texture, and smell while simulating actual situations that the buyer would encounter when using your item. For example, ceramic plates are ideal for hosting a romantic dinner, and hand-knitted mittens can inspire warmth and comfort throughout the winter.
There are two descriptions: which candle would you buy?
Note, that Being overly emotional with your customers can turn them off.
Make use of language that is understandable to your audience by being clear and concise. If industry-specific terminology or slang is relevant to your target audience, feel free to use it, but make sure it always complies with platform rules.
The main takeaway
Make the product as appealing as you can by using all the methods listed above to establish an emotional bond with your clients:
- High-quality photos from various angles, especially showing desserts cut open;
- Descriptive and appealing product names that resonate with a broad audience;
- Relevant keywords and a compelling narrative that emotionally engage customers.
If you have any questions, reach out to our Support chat – we're always happy to help!
