Customer reviews are a major factor in both European and American purchasing decisions, according to consumer behaviour studies for 2023 and 2024. These are some statistically based facts:
- 87% of product buyers said that reviews and ratings from actual consumers affect their choice to buy more than reviews from influencers and celebrities, according to an Emplifi survey. When conducting online product research, almost half of the consumers polled (58%) place a high value on product images or videos uploaded by actual customers.
- Genuine content is growing in importance to consumers. According to a survey by Exploding Topics, consumers become more cautious while reading product reviews because fraudulent ratings are a significant issue in the e-commerce industry.
- A McKinsey survey indicates that consumers are getting more conscientious and carefully consider product reviews before making a purchase. Furthermore, consumers in the US and Europe are becoming more concerned with value for money due to of economic uncertainties.
- According to 47% of US consumers, reviews and ratings are critical when making decisions about what to buy, particularly during times when sales are at their highest.
- The UK has seen a rise in search engine queries that contain terms like "comparison" and "reviews," indicating that consumers want to make more informed choices.
As a result, we draw the conclusion that reviews shape a store's reputation and have the ability to increase sales. As a result, as a seller, you need to pay attention to client feedback, and you shouldn't be afraid to ask for them. Continue reading this article to learn more about requesting reviews from consumers on Flowwow.
How customer reviews impact your shop
Customer reviews strongly influence a number of important shop KPIs.
1. Visibility and ratings. Reviews have an impact on your shop's total rating, which influences how visible it is on Flowwow's search results page. Shops with high ratings are given preference on the search results page, increasing impressions and, consequently, conversion rates.

Supershop status. Shops must meet certain Flowwow target indicators and keep them within the predetermined range in order to receive the Supershop badge.
- Finish ten orders or more.
- Collect ten or more reviews with a minimum rating of 4.8.
- 10% or less of cancellations in a given month.

2. Gaining new clients. Earning the trust of prospective clients is facilitated by positive reviews. Because they are seen as more trustworthy, customers are more inclined to place an order from highly rated storeswith a high number of positive customer reviews.

3. Reputation. Your shop's reputation and rating suffer if you continue to receive legitimately bad reviews while failing to improve your product and customer service. Flowwow, a platform, has the right to ban your shop if its performance is consistently poor.
How to motivate customers to leave reviews on marketplaces
Make it as easy as possible to leave a review.
It should be as easy as feasible for customers to leave reviews. Here are some suggestions.
- Guidelines for composing a review. As soon as a consumer makes a purchase, send them a detailed instruction manual on how to write a review. This might be a brief private message or an automatically generated email that includes a link to the feedback page.
- Keeping effort to a minimum. Provide clients with a few recommendations for their reviews. For instance, ask them to rate the item's taste or design, or to indicate how much they loved it. This will expedite the process and simplify the task.

The great example includes a respectful request, encourages the client, provides detailed instructions to help consumers write reviews, and highlights the significance of the client's viewpoint. The customer is not motivated by the poor example, and your request comes out as more demanding and impersonal.
Provide rewards
Giving customers a tiny incentive to write a review is one of the best methods to encourage them to do so. For instance, you could include a card inviting the consumer to give a review along with a free item (such a box of tea or a piece of candy).

Inform clients that they still have the option to submit a review.
You requested a review from the client, but nothing came of it? The client ignored your message and didn't reply. Do not hesitate to remind them politely. Let the customer know that you would value their comments in a follow-up message.
Conclusions
A shop's reputation and success on Flowwow are greatly influenced by its reviews. Customer reviews have a direct impact on a shop's ranking and exposure, and they are one of the most important indicators for obtaining Supershop status, which provides extra options for acquiring new customers. Gaining the trust of customers and increasing sales are facilitated by positive reviews.
It's critical to make the process as straightforward and understandable for customers as feasible in order to gather evaluations efficiently. Positive ratings can be increased by politely and motivatingly asking for reviews, including specific inquiries and, if needed, incentives.
Customer reviews are therefore becoming an essential tool for reputation management and advertising on Flowwow, and they are much more than just a way to get input.