In today’s article, we’ll explore the WowPass programme – what it is, how to join, and why participating can be so beneficial for your business.
WowPass
WowPass is Flowwow’s loyalty programme for both customers and partners. Customers can redeem their bonuses or use a promo code in shops that participate in the WowPass programme. Any shop can become a member by increasing its fee in accordance with the tariff scale.
By joining WowPass and increasing your fee, you attract customers who are looking for discounts. Since not all shops in your area participate in the programme, competition among sellers is reduced, boosting your chances of receiving additional orders. The fee in the WowPass programme is calculated based on the total order value, regardless of whether the customer applies a discount. By joining WowPass, you have control over your fee amount – one of the factors that impact your shop’s and your items’ ranking in search results on the Flowwow website and app.
For information on the Flowwow minimum fee for WowPass services in your country, please refer to one of the tariff scales below. If your country is not listed, feel free to request information via our Support Chat:
- UAE, Turkey, Georgia, Serbia;
- Great Britain, Spain, Latvia, Lithuania, Estonia, Italy, Hungary, Belgium, Greece, Cyprus, Finland, Slovenia, Netherlands, Germany, Portugal, France, Croatia;
- USA, Poland, Israel, Czech Republic, Moldova, Bulgaria, New Zealand, Bangladesh, Romania, Colombia, Canada, Sri Lanka, Mexico, Malaysia, Singapore, Switzerland, Indonesia, Egypt, Qatar, India, Iceland, Luxembourg, Bhutan, Argentina, Morocco, Bahrain.

How to Join the WowPass Programme
You can activate the WowPass programme in the web version of your Personal Area by selecting ‘Progress’ from the menu. There, you can also adjust the percentage of bonuses that customers receive for purchases in your shop.

Alternatively, you can also join WowPass in the app. Simply go to the ‘Progress’ section, open the ‘WowPass and bonuses’ tab, and move the slider so that it turns green.

*For most countries, the WowPass programme is automatically enabled for shops in the ‘Flowers’ category. To check if it’s activated for you, please refer to the relevant tariff scale or contact us via the Support Chat.
Additional Information
The minimum fee for WowPass services varies across different product categories. You can find detailed information on the tariff scale, including a breakdown of Flowwow’s commission. You can learn how to read the tariff scale here.
How are payments handled for bonuses used by customers on Flowwow?
Every month, Flowwow sellers receive compensation for promo codes redeemed by customers. Compensation systems vary by country. If you sell in the European Union, Turkey, the United Kingdom, Kazakhstan, Georgia, or Armenia, you can find detailed compensation information in this article. If you have any questions, feel free to reach out in the Support Chat.
Why do you need these tools?
We want you to have full control over your shop and maximise your sales. With WowPass and bonus cashback, you can find the perfect balance between two powerful marketing tools.
Need assistance? Reach out in our Support Chat – we’re here to help!