What is Singles Day and how to celebrate it

Also known as Double 11, Singles’ Day is a one-of-a-kind holiday that comes from China. This event is now known to be a major shopping event not only in China but also globally, allowing thousands of shoppers to take advantage of generous discounts that are only available during that day. Let’s learn about what Single’s Day sales are all about, what is Chinese Single’s Day, and the best preparation strategies for November 11, 2023.

Who came up with Singles Day?

Established in the 1990s by students from Nanjing University, it is now loved by thousands of brands and online platforms. The students, who were single themselves, decided to establish a date to acknowledge their singleness. November 11th was the best fit, as this date – 11.11 – literally includes 4 singles, ideal for representing people not in a romantic relationship. 

With the growth of electronic commerce, the event gained fame beyond the walls of the university campus. In 2009, Alibaba incorporated the first Singles’ Day promotion on their platform, which gave rise to the event’s popularity seen today. With countless retailers in China quickly following suit, this date became one of the best days for online shopping worldwide. 

When Is Singles’ Day?

When Is Singles' Day?

Both globally and in the UK, Singles’ Day is acknowledged by countless online retailers by incorporating discounts and promotions for single people. The concept behind this event is to mark the importance of being out of a romantic relationship, and people often purchase gifts for themselves and go on shopping sprees. 

How do other countries observe Singles’ Day?

How do other countries observe Singles' Day?

There are several different ways that people choose to commemorate the occasion. In China, Singles Day is all about treating yourself and enjoying some retail therapy. Online platforms like Alibaba and JD.com offer huge discounts attracting millions of shoppers. In addition to shopping, there are also various parties and offline events organised across the country to help single individuals connect and socialise.

Internationally, Singles’ Day has been embraced by many countries, each putting their own unique spin on the holiday:

  1. In Japan, Singles’ Day has a focus on self-reflection and personal growth. It is seen as a day to set new goals and embark on a journey of self-improvement. Many individuals practise mindfulness, attend workshops, or even book a solo trip to explore new horizons
  2. In the United States, it’s the ultimate occasion to gather and celebrate one’s independence. Celebratory events are organised in major cities, giving single individuals a chance to meet new people and enjoy a night out
  3. In Europe, this event is celebrated with a cultural twist. Many people take the opportunity to explore different cultural activities and traditions, such as attending art exhibitions, visiting historical sites, or experiencing the local cuisine. Some cities even organise cultural festivals and parades to embrace diversity and unity.

How is Singles’ Day commemorated in the UK?

How is Singles' Day commemorated in the UK?

In the UK, the occasion has recently become quite popular among consumers. While it may not be as prominent as the world-recognised Black Friday or Cyber Monday, it still provides an amazing opportunity to indulge in some retail therapy. 

So, what exactly is Single’ Day shopping in the UK? Simply put, it’s anything and everything: from fashion and beauty products to gadgets and home goods, shops have a stunning range of options for all shoppers. Even more, regardless of your relationship status, it’s a wonderful opportunity to make the most of incredible bargains and enjoy the excitement.

What steps should I take to get ready for Singles’ Day?

What steps should I take to get ready for Singles' Day?

To get ready for Singles’ Day, consider a few steps:

  1. Make a list of products to purchase, along with their prices. This is essential to stay organised and budget your money accordingly
  2. Do some research to locate the most lucrative deals and discounts available. Many retailers offer special promotions, so it’s important to compare prices 
  3. Prepare your online shopping accounts by updating your payment information and ensuring your shipping address is correct
  4. Set reminders and be prepared to quickly make your purchases, as some deals may sell out fast

Ways to Commemorate Singles’ Day

Ways to Commemorate Singles' Day?

There are several ways to commemorate Singles’ Day:


One popular option is to indulge in some self-care and pampering. Treat yourself to a spa day, a massage, or a relaxing bath at home. This is a day to celebrate your independence and focus on your well-being. 


Another way to mark the occasion is by treating yourself to something special. Buy that item you’ve had your eyes on for a while or have a nice dinner at your favorite restaurant. It’s all about treating yourself and indulging in the things that bring you joy.


It’s a great idea to commemorate this day by giving back to the community. Volunteer at a local charity or donate to a cause that resonates with you. By helping others, you not only make a difference in their lives but also find fulfilment within yourself.

Personal Growth

You could also use Singles’ Day as a chance to reflect on your personal growth and set new goals for yourself. Take some time to consider the goals you’ve accomplished as a unique individual and what you hope to achieve in the future. 

Singles’ Party

Singles’ Party There’s no better way to connect with fellow singles than by hosting a theme party or event. Invite other single friends or acquaintances and create a festive atmosphere where everyone can feel comfortable and enjoy themselves. You can organise games and activities to make the day extra special.

Recharge Yourself

If you’re not in the mood for a big celebration, take this day to relax and enjoy some quiet time alone. Curl up with a good book, watch your favourite films, or engage in a hobby that brings you joy to recharge and rejuvenate yourself.

Solo Trip

Lastly, you can use Singles’ Day as an opportunity to embrace your independence and explore new experiences. Take a solo trip, try a new hobby, or venture out of your comfort zone. Use this day to challenge yourself and make the most out of your independence.

Ultimately, the best way to commemorate Singles’ Day is to do what makes you happy. Whether that means treating yourself, connecting with friends, giving back, reflecting on personal growth, hosting a party, or enjoying quiet time alone, the most important thing is to encourage your independence and prioritise your happiness.

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How did Singles’ Day turn out to be the largest online shopping event?

Alibaba played a huge role in making this holiday what it is today. They proposed a combination of heavy marketing and promotions offered to a large customer base, which turned November 11 into an enormous shopping spree.

Is Singles’ Day similar to Black Friday and Cyber Monday?

Indeed, Singles Day is very similar to these events, as all of them involve massive sales across different shopping platforms.

What are the colours for Singles’ Day?

The colours commonly attributed to this event are red and yellow. Red denotes good luck in Chinese culture, which is why it’s frequently used in celebrations and festivals, while yellow represents wealth and happiness.

How long is Singles' Day? 

The sales typically last about 24 hours, allowing shoppers to snag bargains only within a short period of time.