Nestled in the very heart of Madrid, WhysGuay is far more than a flower shop — it’s a creative space where emotion and artistry bloom side by side. The team specialises in bespoke touches for any occasion: from hand-tied bouquets, striking floral displays and one-off event décor to indulgent sweet treats and eye-catching helium balloons. Today, the name WhysGuay has become shorthand for passion, quietly winning hearts with every bouquet that leaves the studio. So, what’s the secret behind this trailblazing florist’s success?
Values, Growth, and Loyal Customers
The story began eight years ago in the Caribbean, where WhysGuay’s founder, Ana, first mastered the basics of floral art. Since then, fun, love, and versatility have become the hallmarks of every arrangement that leaves her studio. A runaway success was a mixed bouquet in soft pinks and sunny yellows — now a firm favourite among regulars. The team once assumed that classic red-rose bunches would dominate sales, but were delighted to discover their more imaginative designs had stolen the spotlight.
For Ana, listening to her customers is vital:
Flowwow has helped WhysGuay reach a much wider audience and firmly position itself as an up-and-coming business. The very first major investment from Flowwow’s profits went towards giving the shop a smart new look — an upgrade that’s made day-to-day operations noticeably smoother.
Flowwow: The Platform Powering Businesses
WhysGuay was one of the first Madrid florists to join Flowwow, spotting a chance to innovate and expand with the help of our marketplace. With tools such as WowPass and Supershop, its sales have risen sharply. Flowwow’s quick, no-fuss support has also been central to making the partnership such a success.
One of the things Ana prizes most is Flowwow’s marketing efforts, which keep a steady stream of new customers coming through the (virtual) door.
Spain’s Flower Market
Spain’s floral industry is a formidable economic force, with annual sales now reaching €800 million and increasing season after season. Key occasions such as Valentine’s Day and Mother’s Day fuel that growth: this year, more than 50% of Spaniards celebrated Valentine’s with flowers, while last year, average spending on Mother’s Day blooms nudged past €60. Still, it’s far from a walk in the park — turning professional demands specialist training and a sharp instinct for what’s on-trend.
Tips and Takeaways for Fellow Sellers
To stay on top of the flower trade, Ana swears by discipline and a constant stream of fresh ideas — new products shaped around what customers actually want. First-class service and loyalty building are non-negotiable: every order must arrive looking every bit as good as it does on the platform.
Ana’s goal is crystal clear: to keep growing, bringing her blooms and décor to more homes, workplaces, and events — all fuelled by the same passion that sparked WhysGuay eight years ago.
Are you ready to take your floral business to the next level with Flowwow?
