Flowwow has introduced a helpful update designed to help customers arrange the perfect gift while increasing revenue for sellers. The platform now features a Complete the Gift section — a smart recommendation system that encourages customers to add more items to their orders. Here’s how it works and why you should consider expanding your product range with items from priority categories.
What’s Changed for Customers
When a customer adds an item to their basket, the system automatically identifies its category and follows one of the two scenarios:
- If the item belongs to a priority category (like flowers), the customer will see suggestions from other priority categories (balloons, sweets, decor, etc.), excluding the one they’ve already added from
- If the item is from a non-priority category, they will receive recommendations from the priority ones
The recommendations are based on products from the same shop, meaning customers are not redirected to competitors — only your items can become a suggestion.
Priority Categories
Currently, the platform highlights the following categories:
- Flowers
- Balloons
- Confectionery & Bakery
- Live Plants
- Gift Cards
- Jewellery
- Edible Bouquets
- Delicious Sets
- Decor
For example, if a customer buys a bouquet of roses, they’ll see a suggestion section next to their basket featuring items like a bento cake, balloons, a gift card, etc. This section subtly reminds customers to check if they’ve added everything they need and encourages them to add complementary items.
Pro Tip:
Even if your primary category is flowers, consider expanding into related items. For example:
- A flower shop could offer edible bouquets from a local bakery
- A bakery could sell gift cards for workshops
These collaborations not only diversify your product range but also attract new customers through partnerships.
Why This Is Useful for You
- Increased sales & higher average order value, achieved effortlessly. The Complete the Gift section acts as an automatic advert for your products. Adding items from priority categories increases the chances of your products being shown more often.
- Increasing customer loyalty. Customers appreciate the convenience: rather than searching the entire marketplace, they get tailored gift suggestions with a single click.
- Competitive edge. Cross-category sales are still in their early stages on the platform: only about 700 flower shops currently also offer confectionery items. The same trend applies to other niches, meaning the earlier you expand into priority categories, the better your chances are of leading in recommendations.
How to Prepare for This Update
- Review your product range. Ensure you offer at least 2-3 priority category items. If not, now’s the time to expand!
- Focus on non-perishable goods. If you sell perishable products like cakes or fresh flowers, consider adding long-lasting items like jewellery or gift cards to increase cross-selling opportunities
- Leverage partnerships. If you don’t produce sweets or decor, team up with other sellers in your area. For example:Flower shop + bakery = bouquet & cake gift setBalloon shop + event decorator = ready-made party packages
This way, you can create exclusive offerings while sharing promotion costs.
Making the Most of Peak Days
This new feature is ideal for those big gift-giving holidays when demand skyrockets. Here’s how to take full advantage of it:
- Add seasonal products like gift sets, themed gift cards, or festive decor
- Use high-quality images and engaging descriptions
The Bottom Line
The Complete the Gift section isn’t just another update — it’s a powerful tool to increase your revenue. The sooner you expand into priority categories, the more visibility your products will get.
What to do next:
- Review your current range
- Add missing priority category items
- Explore collaborations with other sellers in your area
Don’t miss the chance to stand out and boost your sales — start updating your product range today!
